Ama Duncan
Corporate Trainer | Business Coach | Author | Speaker

Welcome to my blog! Here, I share valuable content on BUSINESS & MONEY to help new women in business to plan, execute and achieve their business goals.



Hi everyone! I got to interview yet another very fabulous woman. Ladies and Gentlemen, are you ready!? Ama Duncan (AD): Lorraine, it’s really such a privilege to talk to you. Thank you so much for making time for this conversation. Now, I remember reading your profile and thinking OMG! You’re amazing and you’re doing amazing

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Hello! In 2020, COVID-19 hit us like kakai. Businesses in the travel and tour industry have had more than their fair share of these interesting times. While some may have closed down, others like MoonTouch Travel Ltd are alive and well. In today’s blog post, I got to sit down with The Fabulous Radia Adama

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Hi everyone! Happy new month! We’re done with five months of the year already. I know most of us had some desires or goals when the year began. How is that going so far? For me, by God’s grace about 90% is going well. And I’ve been very consistent with my video podcasts, which was

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Hiya, Today I am sharing ten (10) books which helped me escape the broke trap! First, I have a few questions, please take a pause and brood on them. 1.     Are you tired of being tired of being broke?          What do I mean by that? I used to have one

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Hello Everyone. I had the opportunity to sit with one of my favourite coaches to follow on social media. Her unique style of drawing attention to her brand is just inspiring! She is Veronica Safoa Owusu and she’s sharing with us about how to find our purpose. If you’re at a stage in your life

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Hello everyone. I had the pleasure of interviewing a wonderful woman within The Fabulous Woman Network, Britta Ofori Kuragu on purposeful parenting. She is just amazing and her interview is especially relevant as we celebrate mothers. Enjoy! Ama Duncan (AD): Hello Britta. It is such a pleasure to be able to finally interview you. I’m

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My Story

Dealing with low self-esteem

I was born in Sekondi to a nurse and a farmer. When I was about 5 years, we moved to Komenda, a small town in the Central Region of Ghana. Even though I was one of the best students in primary school, I always felt ‘little’ when we travelled to cities like Cape Coast, Accra and Takoradi.

I felt everyone there was more beautiful, more intelligent, spoke better English and was generally better than me. I had a similar experience in secondary school, always looking down on myself and feeling I was not good enough. Oh, how I wished I were an ‘Accra girl’ because I thought they were so cool! Yet, when my family finally moved to Accra, I still didn’t feel cool. On top of this, I didn’t even have a boyfriend! If only I could get a boyfriend, then I will be cool like the other girls… I thought.

In University, I met some really wonderful friends, some of whom were from ‘rich’ families and I thought being friends with them will make me feel cool. I didn’t. I had the opportunity to start travelling abroad, and I was certain that when I returned, I most definitely will feel cool and belong in a ‘cool girls click’.  Well, I did have cool friends before and after travelling; still, I didn’t feel like I was cool and ‘there’ yet. Oh, by the way, in my third year, I finally had a real boyfriend (now my husband). Not only that, but he also lived abroad, and hence, I occasionally went to visit him, which should have made me feel cool, or? Well, guess what, I still didn’t!

Even as a career woman working in an international four-star hotel as a manager, I looked down on myself. Once my General Manager called me into his office and asked why I never came asking for a pay raise and promotion when other managers always came to him with such requests. My response was ‘I want to earn it, not ask for it’. That was a half-truth. The real reason was that I felt I was not good enough to deserve more. I convinced myself that ‘I was not there yet’. I used to look at my friends who were lawyers, doctors or pursuing something big and wished I could do that too. I also wanted to be ‘somebody’.

To make matters worse, I was just getting pregnant and fat! After having my two kids, I thought getting an MBA will make me finally feel cool and ‘important’, yet I felt no different after completion. Even with a handsome husband and two adorable kids who doted on me, I thought I had very little value. Interestingly, at various stages in my life, I would meet people who were so impressed by and thought highly of me, yet I never saw what they saw. Mostly when people even complimented me, I doubted them and thought they were just trying to be nice. 

How I found my ‘cool.’

Read the rest of my story in Yarns of inspiration II

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