Ama Duncan
Corporate Trainer | Business Coach | Author | Speaker

Welcome to my blog! Here, I share valuable content on BUSINESS & MONEY to help new women in business to plan, execute and achieve their business goals.

 

3 GOAL SETTING MISTAKES TO AVOID

It seems like it was just yesterday when I quit my corporate job so I could focus on running my business full time. I was on fire, so excited about all the many things I could achieve as I had all the time in the world. Well, I was certainly right about how much time

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4 THINGS YOU MUST DO IN THIS SEASON

I can’t believe we are nearing the end of 2020 already! So much has happened for my business this year and I am choosing to be grateful. Before the year began, I set some goals for the year as usual. When I look back, I see a pivot in a way that gladdens my heart.

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AFRAID OF FACEBOOK LIVE VIDEOS? DO THESE 3 THINGS.

Hello you! Question Are you like a special friend of mine who really wants to create brand awareness but is afraid of putting herself out there? By putting herself out there, I mean ( *clears throat*) do a Facebook live video. Her pseudo name for the purpose of this blog is Letitia. Let me tell

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3 REASONS YOU SHOULD USE FACEBOOK LIVE VIDEOS

Hello there! Last night, I hosted the final group meeting of cohort 4 of my group coaching for startups. Before we ended, one of the ladies asked ‘Ama, please check my social media activities. What else should I do to get more sales?’ I took a look and recommended a few tweaks. Other than that,

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HOW TO FIND THE MAGIC IN YOUR FACEBOOK LIVE VIDEO

Hello there, You have probably heard me say a lot of times that my number one online marketing strategy is Facebook live videos. This is so true. I truly believe that if you have an audience to speak to, then this is a great strategy. Today though, I feel strongly that I should explain as

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THE COURAGE TO PUT YOURSELF OUT THERE

Hello there, Are you into business or do you sell products and services? This blog post is for you. Get a cup of coffee and relax while I entice you to put yourself out there. A few days ago, I took an Uber. As usual, I sat in the back seat. I was about to

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My Story

Dealing with low self-esteem

I was born in Sekondi to a nurse and a farmer. When I was about 5 years, we moved to Komenda, a small town in the Central Region of Ghana. Even though I was one of the best students in primary school, I always felt ‘little’ when we travelled to cities like Cape Coast, Accra and Takoradi.

I felt everyone there was more beautiful, more intelligent, spoke better English and was generally better than me. I had a similar experience in secondary school, always looking down on myself and feeling I was not good enough. Oh, how I wished I were an ‘Accra girl’ because I thought they were so cool! Yet, when my family finally moved to Accra, I still didn’t feel cool. On top of this, I didn’t even have a boyfriend! If only I could get a boyfriend, then I will be cool like the other girls… I thought.

In University, I met some really wonderful friends, some of whom were from ‘rich’ families and I thought being friends with them will make me feel cool. I didn’t. I had the opportunity to start travelling abroad, and I was certain that when I returned, I most definitely will feel cool and belong in a ‘cool girls click’.  Well, I did have cool friends before and after travelling; still, I didn’t feel like I was cool and ‘there’ yet. Oh, by the way, in my third year, I finally had a real boyfriend (now my husband). Not only that, but he also lived abroad, and hence, I occasionally went to visit him, which should have made me feel cool, or? Well, guess what, I still didn’t!

Even as a career woman working in an international four-star hotel as a manager, I looked down on myself. Once my General Manager called me into his office and asked why I never came asking for a pay raise and promotion when other managers always came to him with such requests. My response was ‘I want to earn it, not ask for it’. That was a half-truth. The real reason was that I felt I was not good enough to deserve more. I convinced myself that ‘I was not there yet’. I used to look at my friends who were lawyers, doctors or pursuing something big and wished I could do that too. I also wanted to be ‘somebody’.

To make matters worse, I was just getting pregnant and fat! After having my two kids, I thought getting an MBA will make me finally feel cool and ‘important’, yet I felt no different after completion. Even with a handsome husband and two adorable kids who doted on me, I thought I had very little value. Interestingly, at various stages in my life, I would meet people who were so impressed by and thought highly of me, yet I never saw what they saw. Mostly when people even complimented me, I doubted them and thought they were just trying to be nice. 

How I found my ‘cool.’

Read the rest of my story in Yarns of inspiration II

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