Ama Duncan
Corporate Trainer | Business Coach | Author | Speaker

Welcome to my blog! Here, I share valuable content on BUSINESS & MONEY to help new women in business to plan, execute and achieve their business goals.



Well hello there! I trust your week has gone well so far. Today, I am continuing this series on starting your own business. First, here is why the topic includes ‘start with’. I strongly believe in multiple streams of income, especially now that my eyes have opened. I encourage all women to have more income

Read More »


First things first, a business idea is any concept that has the potential to make money. For instance, corporate training, coaching, event space and books are currently making me money. They all started as business ideas.

Read More »


We’ve organised many events since 2015. In all these, we collected thousands of contact details. Ask me to pull out a list of our event participants to date and I’ll go ‘Say what now?’ Currently, we have a total of over 70,000 followers across our social media platforms. Yet, we have very few contact details

Read More »


Hello again!  I have had many responses from last week’s blog post on 4 MONEY MISTAKES STARTUPS SHOULD AVOID. While it’s comforting to know that I am not alone, it is also disheartening that many of us are making these same mistakes. Just to recap, these are the 4 I mentioned last week: 1. Having

Read More »


Good day! I have a mentee who owns his own business which makes pretty good money. However, he blows his money as quickly as he earns it. In one of our conversations, I encouraged him to start keeping records of his income and expenses. I recommended the app I used and so he started. This

Read More »


In 2017, while I was on the Mandela Washington Fellowship I visited several business hubs in Chicago. The idea of having a space where startup entrepreneurs could gather to learn and/or work from was so appealing. I had also benefited from a few hubs in Ghana – Hapaspace, Kumasi Hive, Impact Hub, etc. As someone

Read More »

My Story

Dealing with low self-esteem

I was born in Sekondi to a nurse and a farmer. When I was about 5 years, we moved to Komenda, a small town in the Central Region of Ghana. Even though I was one of the best students in primary school, I always felt ‘little’ when we travelled to cities like Cape Coast, Accra and Takoradi.

I felt everyone there was more beautiful, more intelligent, spoke better English and was generally better than me. I had a similar experience in secondary school, always looking down on myself and feeling I was not good enough. Oh, how I wished I were an ‘Accra girl’ because I thought they were so cool! Yet, when my family finally moved to Accra, I still didn’t feel cool. On top of this, I didn’t even have a boyfriend! If only I could get a boyfriend, then I will be cool like the other girls… I thought.

In University, I met some really wonderful friends, some of whom were from ‘rich’ families and I thought being friends with them will make me feel cool. I didn’t. I had the opportunity to start travelling abroad, and I was certain that when I returned, I most definitely will feel cool and belong in a ‘cool girls click’.  Well, I did have cool friends before and after travelling; still, I didn’t feel like I was cool and ‘there’ yet. Oh, by the way, in my third year, I finally had a real boyfriend (now my husband). Not only that, but he also lived abroad, and hence, I occasionally went to visit him, which should have made me feel cool, or? Well, guess what, I still didn’t!

Even as a career woman working in an international four-star hotel as a manager, I looked down on myself. Once my General Manager called me into his office and asked why I never came asking for a pay raise and promotion when other managers always came to him with such requests. My response was ‘I want to earn it, not ask for it’. That was a half-truth. The real reason was that I felt I was not good enough to deserve more. I convinced myself that ‘I was not there yet’. I used to look at my friends who were lawyers, doctors or pursuing something big and wished I could do that too. I also wanted to be ‘somebody’.

To make matters worse, I was just getting pregnant and fat! After having my two kids, I thought getting an MBA will make me finally feel cool and ‘important’, yet I felt no different after completion. Even with a handsome husband and two adorable kids who doted on me, I thought I had very little value. Interestingly, at various stages in my life, I would meet people who were so impressed by and thought highly of me, yet I never saw what they saw. Mostly when people even complimented me, I doubted them and thought they were just trying to be nice. 

How I found my ‘cool.’

Read the rest of my story in Yarns of inspiration II

Scroll to Top