Ama Duncan
Corporate Trainer | Business Coach | Author | Speaker

Welcome to my blog! Here, I share valuable content on BUSINESS & MONEY to help new women in business to plan, execute and achieve their business goals.



EAA: Interesting question, because that is a daily challenge. I have younger people ask me always whether it is easier to juggle my roles at my level. The challenge doesn’t get any easier. I have just come to terms with the fact that not all aspects of life are going to be perfectly balanced at the same time. So what I do a little better every day is to work smarter and make a little more room for self-care and for discharging my parenting and other responsibilities. There really is no perfect formula for all times, and I take it a day at a time…

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PEOPLE TALK. PERIOD! Hello! I trust your day is as sunny as mine 🙂 So all throughout the month of November, I have been sharing chapters from my third book Yarns of inspiration II. For all those who have been following, sharing and/giving me feedback, I am so grateful.  Enjoy today’s story PEOPLE TALK. PERIOD!

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Oh, my goodness! I will never forget the defiant feeling I felt as if I was some rebel! Well, I guess I was actually a rebel. I was rebelling against that voice which was always willing to spend on others except me!

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I didn’t get the right information when it came to career, sexual health, etc. As a result, I missed out on a lot of things. So as I grew up, I realized this problem still persists with a lot more other girls. And so I told myself, why don’t we create a sisterhood online platform…

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I’ll be honest, it started as a financial decision because by then I was a business owner. But let me tell you this, it was almost as if God had to lead me that way because as I started the Coach Training I told myself there’s nothing else I would want to do. I was made for this.

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So today I’m taking you back to 4 years ago when I spoke on ASSERTIVENESS at Nikki Nigl’s About Her event in Chicago US. I also share the story in Yarns of inspiration II and the video below. Here it goes: Are you battling with men in your work-life, especially those who cannot stand your

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My Story

Dealing with low self-esteem

I was born in Sekondi to a nurse and a farmer. When I was about 5 years, we moved to Komenda, a small town in the Central Region of Ghana. Even though I was one of the best students in primary school, I always felt ‘little’ when we travelled to cities like Cape Coast, Accra and Takoradi.

I felt everyone there was more beautiful, more intelligent, spoke better English and was generally better than me. I had a similar experience in secondary school, always looking down on myself and feeling I was not good enough. Oh, how I wished I were an ‘Accra girl’ because I thought they were so cool! Yet, when my family finally moved to Accra, I still didn’t feel cool. On top of this, I didn’t even have a boyfriend! If only I could get a boyfriend, then I will be cool like the other girls… I thought.

In University, I met some really wonderful friends, some of whom were from ‘rich’ families and I thought being friends with them will make me feel cool. I didn’t. I had the opportunity to start travelling abroad, and I was certain that when I returned, I most definitely will feel cool and belong in a ‘cool girls click’.  Well, I did have cool friends before and after travelling; still, I didn’t feel like I was cool and ‘there’ yet. Oh, by the way, in my third year, I finally had a real boyfriend (now my husband). Not only that, but he also lived abroad, and hence, I occasionally went to visit him, which should have made me feel cool, or? Well, guess what, I still didn’t!

Even as a career woman working in an international four-star hotel as a manager, I looked down on myself. Once my General Manager called me into his office and asked why I never came asking for a pay raise and promotion when other managers always came to him with such requests. My response was ‘I want to earn it, not ask for it’. That was a half-truth. The real reason was that I felt I was not good enough to deserve more. I convinced myself that ‘I was not there yet’. I used to look at my friends who were lawyers, doctors or pursuing something big and wished I could do that too. I also wanted to be ‘somebody’.

To make matters worse, I was just getting pregnant and fat! After having my two kids, I thought getting an MBA will make me finally feel cool and ‘important’, yet I felt no different after completion. Even with a handsome husband and two adorable kids who doted on me, I thought I had very little value. Interestingly, at various stages in my life, I would meet people who were so impressed by and thought highly of me, yet I never saw what they saw. Mostly when people even complimented me, I doubted them and thought they were just trying to be nice. 

How I found my ‘cool.’

Read the rest of my story in Yarns of inspiration II

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