Ama Duncan
Corporate Trainer | Business Coach | Author | Speaker

Welcome to my blog! Here, I share valuable content on BUSINESS & MONEY to help new women in business to plan, execute and achieve their business goals.

 

THE BEST TIME TO DO YOUR FACEBOOK LIVE VIDEO

Hi there! If you are a member of The Fabulous Woman Community, then you know I have been talking endlessly about us utilising Facebook live videos more. You may have also noticed this on our social media business pages. As for my coaching clients, they are probably tired of me at this point haha! It

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ARE YOU ON SOCIAL MEDIA OR ARE YOU USING SOCIAL MEDIA?

Hi there! I have a simple question for you: are you on social media or are you using social media? How did social media even become a thing?! I vaguely remember myspace.com as the first social media platform I signed on to. For me it was just a platform to show my friends pictures of

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3 VIDEO MARKETING STRATEGIES WHICH ARE BOOSTING MY SALES

If you are a new woman in business, I have a question for you; how do you feel about video marketing? I will leave this question here for now. Please read on… Last night, I sent a message to my Creative Director informing him of how much we had made from a recent product re-launch.

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A TIP FOR YOUR BUSINESS GOALS

Hello there, We are almost at the end of 2020! Time does fly indeed. If you are in business, then I bet you have set you business goals for the final quarter already. Here is a tip that I thought might help. The visit… Recently I visited a very good friend for a business conversation.

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3 MISTAKES TO AVOID ON INSTAGRAM

Just in case you haven’t heard me say it already, I was very reluctant to open an Instagram account. In fact, I wasn’t even the one who opened my own account. So this was at a time when it was very new and everyone was opening an account on Instagram. Well, except Ama Duncan. Frankly

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HOW TO MANAGE YOUR FEAR OR WORRY ABOUT DOING VIDEOS

The Testimonial… I have had many testimonials from the wonderful women I coach, but this recent one really made me feel like I had won a million dollars. First let me tell you about her. We shall call her Tope. She is Nigerian and a member of our Facebook group called The Fabulous Woman Community.

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My Story

Dealing with low self-esteem

I was born in Sekondi to a nurse and a farmer. When I was about 5 years, we moved to Komenda, a small town in the Central Region of Ghana. Even though I was one of the best students in primary school, I always felt ‘little’ when we travelled to cities like Cape Coast, Accra and Takoradi.

I felt everyone there was more beautiful, more intelligent, spoke better English and was generally better than me. I had a similar experience in secondary school, always looking down on myself and feeling I was not good enough. Oh, how I wished I were an ‘Accra girl’ because I thought they were so cool! Yet, when my family finally moved to Accra, I still didn’t feel cool. On top of this, I didn’t even have a boyfriend! If only I could get a boyfriend, then I will be cool like the other girls… I thought.

In University, I met some really wonderful friends, some of whom were from ‘rich’ families and I thought being friends with them will make me feel cool. I didn’t. I had the opportunity to start travelling abroad, and I was certain that when I returned, I most definitely will feel cool and belong in a ‘cool girls click’.  Well, I did have cool friends before and after travelling; still, I didn’t feel like I was cool and ‘there’ yet. Oh, by the way, in my third year, I finally had a real boyfriend (now my husband). Not only that, but he also lived abroad, and hence, I occasionally went to visit him, which should have made me feel cool, or? Well, guess what, I still didn’t!

Even as a career woman working in an international four-star hotel as a manager, I looked down on myself. Once my General Manager called me into his office and asked why I never came asking for a pay raise and promotion when other managers always came to him with such requests. My response was ‘I want to earn it, not ask for it’. That was a half-truth. The real reason was that I felt I was not good enough to deserve more. I convinced myself that ‘I was not there yet’. I used to look at my friends who were lawyers, doctors or pursuing something big and wished I could do that too. I also wanted to be ‘somebody’.

To make matters worse, I was just getting pregnant and fat! After having my two kids, I thought getting an MBA will make me finally feel cool and ‘important’, yet I felt no different after completion. Even with a handsome husband and two adorable kids who doted on me, I thought I had very little value. Interestingly, at various stages in my life, I would meet people who were so impressed by and thought highly of me, yet I never saw what they saw. Mostly when people even complimented me, I doubted them and thought they were just trying to be nice. 

How I found my ‘cool.’

Read the rest of my story in Yarns of inspiration II

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