Ama Duncan
Corporate Trainer | Business Coach | Author | Speaker

Welcome to my blog! Here, I share valuable content on BUSINESS & MONEY to help new women in business to plan, execute and achieve their business goals.



Happy April!  The other day, I got to enjoy a hearty conversation with Dr. Afua Oteng Asare on Mind Your Business. She is a Ghanaian-trained optometrist and vision health researcher passionate about vision health outcomes in disadvantaged and vulnerable populations. Her research focuses on understanding the barriers and disparities in access to vision care services

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What’s up everyone! Do you know what today is? A perfect day to enjoy a beautiful conversation about ‘branching out’ with Doreen Baffoe, Founder of Branchout Africa. Enjoy! ————————————————————————————————————————————————————— Ama Duncan (AD): Thank you so much for making the time for this interview Coach Doreen. I have heard some really interesting stories about your childhood.

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Whashawashaayyy! I am so happy to share experiences and lessons from our recent iFab – International Fabulous Women’s Conference. This particular conference started with an idea to launch our New Fab Hub Ashanti. Fab Hub Ashanti is our training and event space for women in Kumasi. We moved to a bigger space and thought let’s

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Happy Sunday! I know you want me to gist you on the International Fabulous Women’s Conference. I promise to share soon. For now, let me introduce you to a fabulous client of mine called Maame Baffo – a Virtual Administrative Professional. ___________________________________________________________________________________________________ Ama Duncan (AD): Thank you so much Maame for making time to join

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Wow, we’ve been talking about the International Fabulous Women’s Conference for months and now it’s only a few days away! I am expectant that it’ll go exactly as God desires, be an impactful event and look forward to hosting you. For now, enjoy this beautiful conversation with Nana Ekua Classpeters who also happens to be

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Hello you! My guest today is Naa Oyoo Quartey who simply describes herself as a mom of a two-year-old and a restaurant owner. Her restaurant is Essi’s Eatery- a farm to table eatery. ————————————————————————————————————– Enjoy her story… Ama Duncan (AD): Naa, Oyoo thank you so much for making time to share your story with us

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My Story

Dealing with low self-esteem

I was born in Sekondi to a nurse and a farmer. When I was about 5 years, we moved to Komenda, a small town in the Central Region of Ghana. Even though I was one of the best students in primary school, I always felt ‘little’ when we travelled to cities like Cape Coast, Accra and Takoradi.

I felt everyone there was more beautiful, more intelligent, spoke better English and was generally better than me. I had a similar experience in secondary school, always looking down on myself and feeling I was not good enough. Oh, how I wished I were an ‘Accra girl’ because I thought they were so cool! Yet, when my family finally moved to Accra, I still didn’t feel cool. On top of this, I didn’t even have a boyfriend! If only I could get a boyfriend, then I will be cool like the other girls… I thought.

In University, I met some really wonderful friends, some of whom were from ‘rich’ families and I thought being friends with them will make me feel cool. I didn’t. I had the opportunity to start travelling abroad, and I was certain that when I returned, I most definitely will feel cool and belong in a ‘cool girls click’.  Well, I did have cool friends before and after travelling; still, I didn’t feel like I was cool and ‘there’ yet. Oh, by the way, in my third year, I finally had a real boyfriend (now my husband). Not only that, but he also lived abroad, and hence, I occasionally went to visit him, which should have made me feel cool, or? Well, guess what, I still didn’t!

Even as a career woman working in an international four-star hotel as a manager, I looked down on myself. Once my General Manager called me into his office and asked why I never came asking for a pay raise and promotion when other managers always came to him with such requests. My response was ‘I want to earn it, not ask for it’. That was a half-truth. The real reason was that I felt I was not good enough to deserve more. I convinced myself that ‘I was not there yet’. I used to look at my friends who were lawyers, doctors or pursuing something big and wished I could do that too. I also wanted to be ‘somebody’.

To make matters worse, I was just getting pregnant and fat! After having my two kids, I thought getting an MBA will make me finally feel cool and ‘important’, yet I felt no different after completion. Even with a handsome husband and two adorable kids who doted on me, I thought I had very little value. Interestingly, at various stages in my life, I would meet people who were so impressed by and thought highly of me, yet I never saw what they saw. Mostly when people even complimented me, I doubted them and thought they were just trying to be nice. 

How I found my ‘cool.’

Read the rest of my story in Yarns of inspiration II

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