Ama Duncan
Corporate Trainer | Business Coach | Author | Speaker

Welcome to my blog! Here, I share valuable content on BUSINESS & MONEY to help new women in business to plan, execute and achieve their business goals.



Happy July my friend! We continue with the 5th episode of Start Your Own Fabulous Business series on Mind Your Business. I decided to do this series after receiving so many questions from women and youth who are looking to start their own businesses. So far we’ve answered: How do I start my business?  Who

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Hello my friend! As I reflect on 2022,  I can’t help but feel grateful at how this year has gone so far. I’ve had very intensive yet useful lessons. Speaking of lessons, I hope you’ve been following our podcast – Mind Your Business – over the last few weeks. For people who are considering joining

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Happy Tuesday my friend! How is business? Anywho, I hope you’ve been following the recent START YOUR OWN FABULOUS BUSINESS series on Mind Your Business. Last week’s Call To Action was for you to sell to your online and offline contacts. Please let me hear from you on how it’s going. Today, we answer the

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Happy Tuesday mate! I am so grateful for the feedback I received after I shared last week’s episode of the new START YOUR OWN FABULOUS BUSINESS series on Mind Your Business. The question I answered was ‘How do I start my business’ and if you missed it, I encourage you to pause and listen here

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Hellooooooo 🙂  I am Ama Duncan, in 2015 while in corporate Ghana, I was up to my neck in feeling stuck. Plus, I was always broke, I wanted a change like yesterday. I was just tired. While thinking about what to do, I had an idea to share stories about women as a way of

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Happy Sunday my friend! So I haven’t seen Sonia in like forever, since I completed Archbishop Porter Girls Secondary School! Thanks to Facebook, we reconnected and I have been admiring her beautiful interior decorations, at least the few pictures she posts! I’ve been so inspired by her and so naturally I asked her for an

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My Story

Dealing with low self-esteem

I was born in Sekondi to a nurse and a farmer. When I was about 5 years, we moved to Komenda, a small town in the Central Region of Ghana. Even though I was one of the best students in primary school, I always felt ‘little’ when we travelled to cities like Cape Coast, Accra and Takoradi.

I felt everyone there was more beautiful, more intelligent, spoke better English and was generally better than me. I had a similar experience in secondary school, always looking down on myself and feeling I was not good enough. Oh, how I wished I were an ‘Accra girl’ because I thought they were so cool! Yet, when my family finally moved to Accra, I still didn’t feel cool. On top of this, I didn’t even have a boyfriend! If only I could get a boyfriend, then I will be cool like the other girls… I thought.

In University, I met some really wonderful friends, some of whom were from ‘rich’ families and I thought being friends with them will make me feel cool. I didn’t. I had the opportunity to start travelling abroad, and I was certain that when I returned, I most definitely will feel cool and belong in a ‘cool girls click’.  Well, I did have cool friends before and after travelling; still, I didn’t feel like I was cool and ‘there’ yet. Oh, by the way, in my third year, I finally had a real boyfriend (now my husband). Not only that, but he also lived abroad, and hence, I occasionally went to visit him, which should have made me feel cool, or? Well, guess what, I still didn’t!

Even as a career woman working in an international four-star hotel as a manager, I looked down on myself. Once my General Manager called me into his office and asked why I never came asking for a pay raise and promotion when other managers always came to him with such requests. My response was ‘I want to earn it, not ask for it’. That was a half-truth. The real reason was that I felt I was not good enough to deserve more. I convinced myself that ‘I was not there yet’. I used to look at my friends who were lawyers, doctors or pursuing something big and wished I could do that too. I also wanted to be ‘somebody’.

To make matters worse, I was just getting pregnant and fat! After having my two kids, I thought getting an MBA will make me finally feel cool and ‘important’, yet I felt no different after completion. Even with a handsome husband and two adorable kids who doted on me, I thought I had very little value. Interestingly, at various stages in my life, I would meet people who were so impressed by and thought highly of me, yet I never saw what they saw. Mostly when people even complimented me, I doubted them and thought they were just trying to be nice. 

How I found my ‘cool.’

Read the rest of my story in Yarns of inspiration II

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